TESTIMONIALS
Daniela is a highly creative and innovative design leader. She combines perfectly her visionary creative fashion talent with her commercial, analytic, and strategic skills - very special in the fashion world. She is a really experienced professional in all aspects of trend scouting, design, brand building, and product management. She has got an extraordinary passion for product, fashion, and brand. Daniela is a brand visionary and she's permanently observing and analyzing the macro trends, the current market situation as well own results. With her well-grounded knowledge, she is steering the ORSAY signature, the collection development, and the colour flow for all modules throughout the season, respecting the parameters of the offline store business in terms of the presentation of total stories and complete looks, respecting the visual merchandising rules. On the other hand, she understood very well the necessities of e-commerce and strongly supported the touchpoint shift.
Liske L., ORSAY, April 2022
Daniela has a 360º vision of all processes involved in collection development, nor just in those in relation to pure creation but in all possible ones. Her high capability of organizing big creative teams together with her remarkable vision and overall departments involved and her accurate methodology, make her a key part of any professional retail team. Her interaction with rest of the departments as VM or Marketing made a clear difference season after season. As a really focused on product Head of Design with a wide and strong background, she always provides clear guidance and right approach to the teams in all areas. She is a pro-active person, team player, always willing to help, to teach, and open to improve any methodology already settled. If there is something that can be improved, she will do it. I can recommend Daniela for any creative management position in the fashion world, without a doubt, she will be enriching incorporation for any fashion team.
Oscar R., O'STIN, May 2019
First and foremost Daniela is honest, dependable and hard-working. It goes without saying that her knowledge of product and expertise in design is second to none. She lives and breathes fashion! Beyond that, she is a strong leader with a clear point of view!
Dan S., O'STIN, June 2019
Daniela is one of those rare creatives who have the ability of combining their creative fashion talent with their commercial and analytic skills. She is an international experienced fashion professional and highly skilled in analyzing trends and translating them into commercial brand concepts and collections. Daniela has a deep understanding of the fashion business and she can bring brands and retail organizations to the next level. She can bring change and innovation to a company, based on her solid analysis, her creative experience and her commercial retail mindset. She is a confident and straightforward design & brand manager who can guide large design and product development teams. She is a fair team player and she is loyal, focused and organized. It was a pleasure to work intensively together and to share our international experience and often similar way of thinking.
André V., O'STIN, October 2019
I worked as a womenswear designer in a team Daniela was the Head of Design. I can surely say that Daniela is a high-skilled specialist, very passionate about fashion and a very reliable, organized, supportive person. Daniela has a clear vision and a very good understanding of the fashion market, difference, and proportions of commercial and trendy items for the collection. She encouraged all of us in our work. Every season Daniela made a special presentation with 4-5 directions for the development. These mood boards pictured macro trends and they were created to show us her vision about new trends and retail future. In addition to that she did a great job in analytics and trend hunting. Her really informative reports with a lot of pictures and images inspired the whole team to make more fashionable collections. Daniela really got fast used to working at the company which places the collections on a really unfamiliar to her Russian market (as I know she had worked only for European market before). This made her experience even more valuable and vast. She has a well-rounded background in management.
Kate B., O'STIN, December 2019
I have worked with Daniela in 2018 in O'STIN - the biggest Russian fashion retailer. During our collaboration, Daniela was an extremely reliable, pro-active, and dedicated to work Head of Women's Fashion Design. She has a deep understanding of trends and commercial awareness, being able to adjust her international experience to the needs of the certain market. She has well developed communication skills and ability to work in multitask surrounding driving the team forward. This scope of skills makes Daniela Ernst-Ataman a perfect match for senior creative positions.
Maria S., O'STIN, December 2019
