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CAREER PATH

PROFILE

Passionate fashion executive & creative leader with extensive years of international experience in ready-to-wear collections. Exceptional background in womenswear. Highly experienced in omnichannel businesses. Speed-to-market experience. Excellent understanding of all creative and commercial aspects of the global fashion business. Strong strategic and creative visionary, greatly capable of refocusing brand directions. Proven track record in managing big international design teams with a hands-on mentality, strong leadership skills, problem-solving attitude, and emphatic people skills. Strong ability to connect creativity with commercial values to reach concrete targets. Outstanding communication skills. Highly skilled in brand building and brand management. Profound expertise in translating the product DNA into brand communication and store environment. Excellent knowledge of all global fashion markets. Experienced in creating collections with a focus on sustainability.

 

EXPERTISE

Creative direction, concept building, and collection planning. Consumer-focused design management, process optimization, brand DNA & brand communication, omni-channel marketing strategy, and visual merchandising. Passionate about product, a keen eye for fashion trends/colours/key styles, strong understanding of fabrics, fittings, and garment construction, expert-level knowledge of global sources, and long-time experience in global trend research and market analysis as a fashion/trend scout.

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CAREER

ORSAY GmbH, Willstätt, Germany (2020  – 2022)

  •  Head of Design

O'STIN, Moscow, Russia (2015 – 2019)

  •  Head of Design Womenswear

ESPRIT Design & Development GmbH, Ratingen, Germany (2010 – 2014)

  • Head of Design_Esprit Woman Casual (2012 – 2014)

  • Senior Designer_Esprit Woman Casual (2010 – 2012)

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ADDITIONAL EXPERIENCES:

ZAMIRA FASION Ltd., Hongkong, China

  • Trend Scout & Consultant

PRESIDENT FASHION Ltd., Zürich, Switzerland

  • Fashion Scout

KYO MY FRIEND, Istanbul, Turkey

  • Creative Director

VANILIA Fashion GmbH, Neuss, Germany

  • Head Designer​

ESPRIT Design & Development GmbH, Ratingen, Germany

  • Product Manager_Esprit Woman Casual

  • Designer_Esprit Woman Casual

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EDUCATION

Faculty of Textile and Clothing Technology, Mönchengladbach, Germany

  • Major Field of Study: Fashion/Apparel Design

  • Degree: Bachelor of Science

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